Google+ use increases your organic rank in search results
October 23, 2013
We hve been telling our clients lately that Google+ is proving to be a very beneficial publishing outlet in just a short amount of time in using it. Everything you publish through this outlet is basically VIP of Google search results: that means a better seat for you, closer to the top.
The following article explains WHY Google+ is working harder for you RIGHT NOW for the long term by instantly indexing your published content into Google search results, just as YouTube is doing.
“Uninformed marketing professionals and business owners have long considered Google+ to be the ugly stepchild of social media giants such as Facebook and Twitter, largely dismissing the growing platform as a waste of time. Even though Google+ is a relatively new player in the social media game, it has a constantly evolving platform combined with unique features and important SEO capabilities that must not be overlooked. In fact, if your business has 100 followers with active engagement, your Google search engine results position can improve by 14 spots.”
Miami ranks among top global markets for luxury homes
March 4, 2013
The Miami area ranked eighth among the top 10 luxury real estate markets in the world in a report from Christie’s International Real Estate, putting it in a league with London, New York, Paris and Hong Kong.
“Fueled by strong interest from South American buyers, Miami had a high percentage of both international and secondary and additional home buyers,” the Christie’s paper said. In Miami, 45 percent of the luxury buyers were from out of town, including foreign buyers.
Greater Miami’s luxury homes are still a relative bargain: For the year ended Sept. 30, 2012, for Miami residences listed at more than $1 million, the average was $764 per square foot. The record price in Miami was $3,463 per square foot, the report said.
The Digital House Hunt
February 6, 2013
The National Association of Realtors joined with Google to release a new study entitled "The Digital House Hunt: Consumer and Market Trends in Real Estate"
"In today’s complex, rapidly changing, and digitally driven media environment, capturing a home shopper’s attention in order to build a real estate business and personal REALTOR® brand is tougher than ever. NAR and Google developed this joint study in order to help real estate professionals address these very challenges."
This study verifies the growing use of video in the home buying process and shows that buyers are turning toward video search engines to fulfill their needs.
China Buying Miami
February 1, 2013
A new wave of buyers from China is snapping up luxury properties across the U.S., injecting billions of dollars into the country's residential-real-estate market.
Buyers from China and Hong Kong accounted for $9 billion of U.S. home sales in the 12 months ending in March, up 89% from 2010, making them the second-largest group of foreign buyers of homes in the U.S. behind Canadians, according to data released earlier this month by the National Association of Realtors. And many real-estate agents say the those figures are too low, as they track only sales on the multiple-listing service and don't reflect private sales. In addition, the data are based entirely on how real-estate agents classify buyers.
Market Your Brand with Video
January 24, 2013
It’s no secret that home buyers and sellers are consuming video more than almost any other online media channel – a rise that is likely the result of the smartphones which make playing video in the palm of our hands easier than ever.
In fact, it’s rare that a small-business owner doesn’t have a video introducing their product or service on the home page of their website with the goal of gaining more customers, increasing sales and growing their business. And it’s a strategy real estate agents can’t afford to ignore.These 5 new ways video can help market your real estate brand better using video.
Geo-targeted Video Marketing
January 19, 2013
Demographic targeting allows an advertiser to target their audience based on their age, gender, or a combination of the two. Geographic targeting pinpoints users by their country, state, DMA, or even zip code.
Language targeting serves ads only to users who have selected to access the site in a certain language.
Interest Category Marketing lets you target users based on their past video viewing behavior. Advertisers can select from a list of categories (for example, luxury real estate, yachts, etc.), and we can target ads to people that we think fall into those categories.
Florida Real Estate Market Lessons
January 9, 2013
Sick of the cold? Maybe you should buy a place in Florida, where temperatures are warm and the housing market is heating up.
The cold snap gripping much of the country is surely prodding many to dream of owning a second home someplace warm, or of moving there for good.
Data show that Florida's housing market might be in a sweet spot. Prices remain low, as Florida was among the states hit hardest by the collapse of the housing bubble, but prices are on the rise, so a purchase now would appear less risky than it would have a year ago.